SEO Services

We target a 13:1 ROI on SEO. For every £1 spent on SEO, we aim to return £13 in attributed revenue.

If your marketing budget is £1,000/month, we target £15,000/month in SEO-driven revenue within 12 months.

This requires:

Sufficient market demand (enough people searching)
Commercial intent keywords (searches that convert)
Competitive budget (enough to outmaneuver competitors)

Some industries deliver 15:1 ROI on £500/month. Others need £5,000/month.

The only way to know: Book a strategy call. We’ll map your market and tell you what’s required.

We grow your revenue by making your website the dominant result for searches your customers are making.

In practice:

Technical optimisation (making your site faster, more authoritative)
Content creation (ranking for commercial searches)
Link building (earning external validation)
Conversion optimisation (turning visitors into customers)

Most people find SEO discussions tedious. If you want technical depth, we’ll give it.

If not: We make Google send you more customers. You make more money.

You need SEO if:

Your customers use Google to find solutions (most do)
You have genuine competitive advantage (not just commodity pricing)
You can invest minimum £500-1,000/month for 6+ months
You have revenue goals that organic search can meaningfully impact

You don’t need SEO if:

Your customers don’t search online (rare, but true for some ultra-niche B2B)
You need immediate cash flow this month (try paid ads first)
Your market is so small that rankings won’t move the needle
You’re unwilling to be patient (SEO is cumulative, not immediate)

You’ve heard bad things about SEO, or tried it before and not gotten the results?

Most failed SEO campaigns suffer from:

Insufficient budget for competitive market
Wrong agency focus (traffic metrics vs. revenue)
Premature termination (stopping at month 4 when results compound at month 7)
No technical foundation (trying to build authority on a broken site)

Our approach difference:

Upfront strategy with realistic timeline expectations
Revenue-focused KPIs, not vanity metrics
Technical audit before campaign launch
Budget recommendations based on actual competitive analysis

If SEO “doesn’t work” in your market, we’ll tell you in the strategy phase. Before you spend.

As a local business, you may not have the resources, expertise or time to devote to your marketing as a whole – let alone the will to specialise by channel.

SEO or PPC? Flyering or word of mouth?

We can’t tell you what’s best – but once we know your business, we can certainly point you in the right direction.

And hey, if that’s not SEO, we’ll let you know. We know you’ll keep us in mind for the future!

You may not know it, but there’s hundreds, if not thousands of people in your local area searching for your business every week.

With 68% of online experiences starting with an organic search, that’s a huge number of your customers that are finding your competition and not you.

At Novus, custom crafted, targeted and effective local SEO projects are our bread and butter.

With decades of combined experience we’re going to:

Find out how your customers are using search.
Technically optimise your website for the best user experience.
Win relevant, high quality, local links.
Turn your Google My Business into a customer generation machine.
Make your website work smarter for you.
Ensure your customers pick you every time.
And much much much more…
Take a peek at some of our local SEO case studies for a taste of what we can do for you.

This is where things start to get competitive.

You’re going to need that fighting spirit if you’re targeting the UK as a whole.

It’s fairly obvious your prospective reach is far greater.

At the same time, the competition, and the expectations of your users, is much higher.

However, like all our campaigns, there’s always those quick wins to be uncovered and utilised.

When it comes to ranking nationally and growing across the UK – it’s all about smart, well integrated strategy.

The barriers to entry nationally are always increasing, so more so than local campaigns, you need a long-term approach to your SEO.

A long-term approach with achievable, quick wins.

We’re going to work with you closely to understand exactly what your growth targets are.

From there, we’ll tell you what’s needed to hit those goals.

Whether you’re a national behemoth or an up and coming start-up, we’ll enhance your digital footprint and leave your competitors in the dirt by:

Creating website content that wins customers.
Technically optimising website for Google and user experience.
Generating relevant, quality links at scale.
Performing deep competitor analysis – who do we need to beat?
Understanding prospective customer search intent.
Utilising Digital PR to rocket boost campaign.
Mapping user journey to boost conversion.
And much much much more…
For a taste of what we can achieve, take a look at our national SEO campaigns.

If you have an online store, unless you’re offering something completely new, you shouldn’t be surprised to learn that your market is becoming more saturated by the day.

That’s fine, your competitors don’t have Novus.

As with any other market there’s always ground that can be gained quickly, with a winning strategy.

Many of our favourite and highest performing campaigns are for ecommerce websites.

We love them especially because it’s so tangible.

We’re not just generating leads – we can track actual revenue growth through SEO over time as we start to win ground.

Nothing says “results first” like reporting 20% organic revenue growth month on month…

Actual results may vary – but you get the gist.

Over the years we’ve worked with tons of ecommerce brands.

From small boutique stores, national brands and everything in between.

No matter their scope, market or establishment, we’ve grown online stores by:

Understanding consumer behaviour and user buying journey.
Building relevant, high quality links to dethrone competitors.
Undertaking full technical optimisation all the way down to product level.
Applying best practice ecommerce strategy to increase conversion.
Working with you to increase customer average basket size.
Actively testing to reduce checkout dropout rates.
Full competitor analysis and benchmarking.
Refining website, category and product copy to drive sales.
And much much much more…


To find out more, and what we could do for your online store’s SEO, take a look at our ecommerce case studies.