The SEO Agency That Puts You First
Let's talk about you, what do you need to accomplish?
Here’s Why Clients Love Novus Digital’s SEO
- Fully Scalable, Bespoke SEO For All Sized Businesses
- Results First Approach to SEO
- Dedicated Account Manager When You Need Them
- Entirely Flexible SEO Campaigns
- Straight Talking, No Fluff, Revenue Generation
- 100% Client Results Focused – No Awards, Grandeur or BS
You don’t have to look far to find the next “award winning expert” SEO agency, with fresh faces cropping up every other day.
But when you’re looking for a best-in-class agency, how many UK based SEO companies are happy talking about cold, hard revenue generation for your business?
Founded on the principle that SEO has to be measurable and directly generate ROI, we’re an SEO company that works for you.
We’re not interested in “paid for” awards, we’re not a Google Partner (more on this another time) and we’re much more interested in talking lead generation and revenue targets than alt tags and algorithms.
It’s not that those things aren’t important, but is that the best use of your time?
Why Us?
Results First Approach to Link Building
Tangible, measurable results delivered every time
Fully Bespoke Link Building Strategy
A custom campaign, designed entirely around your goals
Dedicated Account Manager
Reach the person in the know, when you need them
All Encompassing, Flexible SEO
Content, technical, links, conversion, strategy and much more
No Awards, Grandeur or BS
We don’t pay for awards and we let our results speak for themselves
Straight Talking Integrity
Get the facts without the fluff
Marathon Not A Sprint
SEO is a journey, not a destination. As time goes on, your competitors are becoming more firmly entrenched on search engines, meaning that the barriers to entry are always getting higher.Having said that, it doesn’t mean there’s no quick wins to be had.Startups with small budgets and disruptive SEO tactics are some of our favourite clients to work with. There’s always ground that can be won quickly.Make no mistake – SEO is a competitive sport. And whether you’re a small local retailer or an international services provider, creating a strategy that delivers is top priority.Of course, no Novus strategy is identical.We hand craft SEO strategies that meet your needs, every time.You’ll know just what we’re up to and why we’re doing it.And you’ll have a good idea of timescales well in advance.We deliver ROI faster than other agencies because it’s our mission.But it does take time.How much time depends entirely on you.
Link BuildingAs a local business, you may not have the resources, expertise or time to devote to your marketing as a whole – let alone the will to specialise by channel.SEO or PPC? Flyering or word of mouth?We can’t tell you what’s best – but once we know your business, we can certainly point you in the right direction.And hey, if that’s not SEO, we’ll let you know. We know you’ll keep us in mind for the future!You may not know it, but there’s hundreds, if not thousands of people in your local area searching for your business every week.With 68% of online experiences starting with an organic search, that’s a huge number of your customers that are finding your competition and not you.At Novus, custom crafted, targeted and effective local SEO projects are our bread and butter.With decades of combined experience we’re going to:Find out how your customers are using search. Technically optimise your website for the best user experience. Win relevant, high quality, local links. Turn your Google My Business into a customer generation machine. Make your website work smarter for you. Ensure your customers pick you every time. And much much much more… Take a peek at some of our local SEO case studies for a taste of what we can do for you.
This is where things start to get competitive.You’re going to need that fighting spirit if you’re targeting the UK as a whole.It’s fairly obvious your prospective reach is far greater.At the same time, the competition, and the expectations of your users, is much higher.However, like all our campaigns, there’s always those quick wins to be uncovered and utilised.When it comes to ranking nationally and growing across the UK – it’s all about smart, well integrated strategy.The barriers to entry nationally are always increasing, so more so than local campaigns, you need a long-term approach to your SEO.A long-term approach with achievable, quick wins.We’re going to work with you closely to understand exactly what your growth targets are.From there, we’ll tell you what’s needed to hit those goals.Whether you’re a national behemoth or an up and coming start-up, we’ll enhance your digital footprint and leave your competitors in the dirt by:Creating website content that wins customers. Technically optimising website for Google and user experience. Generating relevant, quality links at scale. Performing deep competitor analysis – who do we need to beat? Understanding prospective customer search intent. Utilising Digital PR to rocket boost campaign. Mapping user journey to boost conversion. And much much much more… For a taste of what we can achieve, take a look at our national SEO campaigns.
If you have an online store, unless you’re offering something completely new, you shouldn’t be surprised to learn that your market is becoming more saturated by the day.That’s fine, your competitors don’t have Novus.As with any other market there’s always ground that can be gained quickly, with a winning strategy.Many of our favourite and highest performing campaigns are for ecommerce websites.We love them especially because it’s so tangible.We’re not just generating leads – we can track actual revenue growth through SEO over time as we start to win ground.Nothing says “results first” like reporting 20% organic revenue growth month on month…Actual results may vary – but you get the gist.Over the years we’ve worked with tons of ecommerce brands.From small boutique stores, national brands and everything in between.No matter their scope, market or establishment, we’ve grown online stores by:Understanding consumer behaviour and user buying journey. Building relevant, high quality links to dethrone competitors. Undertaking full technical optimisation all the way down to product level. Applying best practice ecommerce strategy to increase conversion. Working with you to increase customer average basket size. Actively testing to reduce checkout dropout rates. Full competitor analysis and benchmarking. Refining website, category and product copy to drive sales. And much much much more…To find out more, and what we could do for your online store’s SEO, take a look at our ecommerce case studies.
What you need
Patience
You’re not going to get overnight success, but it will come.
Budget
It might look like marketing wizardry but there’s blood, sweat and tears that go your #1 rankings. And our wizards need to eat.
Knowledge
You need to know what we’re doing, why and why it works.
Market Intent
Are your customers using Google to find you?
Vision
What are we working towards? What do you want to achieve? Let us know!
A Website
Pretty obvious. Actually, there’s things we can do for you without a website, but it’ll make things easier.
Why You Need Novus’ SEO Services
As an agency, we’re great at SEO, but we suck at selling!This makes pitching ourselves tough.We get it, you probably don’t know us from any other agency and we probably don’t know you.You want to pay as little as possible to meet your goals and, let’s be honest, you’d probably rather bring our service in-house.The problem you’ll face is, unless you find an SEO unicorn, you’re going to need the skills of 3 or 4 different team members to get the level of service, and results, you need.Even then, it’s a gamble.You could spend months vetting and burning through unreliable, expensive and “by the hour” freelancers.Again, big gamble.And it’s not just cash you’ll be risking – it’s time.That’s not to say that working with a new agency is risk free, either.That’s why we’ve built our service to minimise your risk whilst maximising deliverables.Our clients love us because:
We have no issues with retention, so we don’t need to trap clients.
We’ll work until we get it right. Stop paying £100+ an hour for agency time.
Your goals are our goals.
We’re not a rigid “one size fits all” kind of agency.
We won’t start a project unless we can deliver what you need.
You won’t find an agency that delivers as good service at as good price. Guaranteed.
Don’t get us started on poor customer service. Be nice and we’ll go to the ends of the Earth for you.
It’s our job to teach you how to do what we do. If you use what you’ve learned to do our job yourself, then more power to you!
What Do We Actually Do?
A question we’re still constantly asked by friends and family as much as clients and prospective clients (looking at you, dad). If “we make our clients more money” or “SEO” (or “digital marketing” for those less in the know) – aren’t cutting the mustard, it’s time for a crash course. As we see it, SEO is made up of 4 core pillars.
These are:
Technical Onsite SEO
Content Generation and Optimisation
Link Building
Conversion Optimisation
There’s a whole heap of sub categories in each, but that’s top level.
We can deliver each of these as their own individual service. However, for best results you’ll want all 4 of these services together, maximising the number of levers we have to work with. Our SEO services are entirely holistic. We tweak and optimise your website into something that Google and your customers love. We create top tier content that Google and your customers love. We make your site into an authority figure through organic link building. We optimise your website for conversion, ensuring that every person that lands on your site has the best chance of becoming a customer.
All without you lifting a finger. You can be as hands on or hands off in what we do as you need!
It all begins with us gaining a full understanding of your business. What do you do? What makes you tick? What are your growth goals? Where do we fit in? After establishing that we’re a good fit for one another we’ll put together your strategy. Your SEO strategy will include:
Still sounding scary?
Let’s take a moment to acknowledge this is all before you’ve even spent a single penny with us.
Why? Because if all parties don’t understand where we’re at and where we’re going before money changes hands, it causes issues.
Open communication and results is how we retain clients.
If you know what we’re doing, where you’re headed and what to expect, then you know exactly what to expect going in. Starting with a new agency can be scary. That’s why we manage the risk for you.
At Novus, you get the full VIP experience.
You can expect:
Regular ongoing communication on the progress of your campaign.
SEO best practice for your internal use.
Optional requests from us to deliver additional results.
To be able to reach an expert when you need them.
Frequent additional value – we work hard to exceed expectation.
Catering to additional requests without expecting an itemised hourly breakdown of costs. Unless it’s unreasonable, we’ll just crack on.
Let’s note that whilst we can’t work for free (SEO’s need to eat too!) all this is offered at a price tag you won’t find elsewhere. That’s not to say we’re the cheapest agency.
But we’re the cheapest agency that know what they’re doing.Always be sceptical of low price tags in SEO.
If someone told you they could make you £500,000 a year for £20 a month, you’d laugh at them.
So why do we believe it in marketing?
That agency promising to double your business’ revenue next year isn’t going to accomplish it for £20 per month.
The best case scenario with this kind of SEO is that you’re burning money.
Worst case scenario, you’re actively damaging your website long term.
We’ve talked about our SEO services a lot and we’ve talked about what we can do for you even more. Still, you probably have questions – about us as an agency, about SEO, about what we do. We could breeze through any questions you have on a quick call. But for simplicity's sake, we’ve included some of the most popular below.
You’re Still Here?
Whew, that was a long read, right?Shameless confession. We know that you know that we’ve built this page and written all this content to boost our own SEO.Still, a lot of love went into this, and we hope you’ve taken away something useful.If you’re still reading, skimming or skipping through our content, then maybe you’ll find yourself in one of the following categories.And if none of these fit you, let us know so we can add you in!
Like the curious cat you are, you’ve pawed meticulously through every word and you’re still not sold. Maybe you’re looking for more fluff, a bit more straight-laced professionalism? That’s fine, we’re not everyone’s cup of tea. Maybe it all sounds too good to be true? We’ve heard that before and we’d like to put you in touch with one of our existing clients who can tell you otherwise. Or maybe, just maybe you like everything you’ve seen, you want to get in touch but you’re “giving it some time”. Look, hopping on a 20 minute call with us isn’t the same as pulling the trigger on a campaign. You’re not about to get dragged down some sales funnel and we’re guaranteeing you value. We don’t bite, and if you don’t like what we’re offering, you’re free to take it or leave it. Just let us know either way. No one likes being ghosted. There’s no time like the present – drop us a line, start your journey. Your SEO journey is going to take a lot longer if you’re hesitant about starting it.
This isn’t your first time here, is it? Don’t worry, our analytics doesn’t give us all the info, just enough that we can see the same faces keep peeking. Genuinely, take as long as you need – we’re in no rush. But remember, your competitors are. And every day they’re steaming ahead. Okay, so SEO is a long process, but it’s going to be a whole lot longer if you don’t get cracking. Drop us a call – you can learn a lot in 20 minutes. And more importantly, we want to find out all about you!.
Nice to see you! Let’s be honest, as SEO’s we’re all constantly checking each other out. We’ve kept a fairly low profile until recently, so you might not know who we are. If you’re here, we hope you found something useful. Maybe we’ve been stalking your website as well? In our view, just because we’re competing, doesn’t mean we can’t be civil, right? Drop in and say hi. Or maybe you’re looking for some SEO support yourselves? Or White Label SEO? Take a look!
You sly devil. We see you, glancing through the page to find the juicy bits. It’s fine, whilst we’ve slaved over all this content for weeks, making it “just so”, you want the highlights. Let’s keep it brief and make it worth your while – you’re an all action, no nonsense, results orientated sort – just like us. Book in a call with us and after the call, we’ll send you a gift. No spoilers. But it will make you smile.