AI SEO
Google isn’t going anywhere. But with ChatGPT, AI Mode, Copilot, Gemini, Perplexity and many others stealing market share from Google everyday, it’s clear that AI search is the future.
Those Google rankings you spent years growing? Sorry to say, that’s not enough, anymore.
Your potential customers are performing deeper research using AI, and if you’re not visible, you’re going to see less traffic.
When it comes to AI SEO, GEO, AEO (or whatever other acronyms we’re calling it), you don’t need the latest guru or snake oil salesperson.
You need a best-in-class agency with a history of delivering not just increased visibility on AI platforms, but growing client’s revenue.
Whilst we know our AI citation from our keyword ranking and are on top of ChatGPTs latest ranking parameters – you’re here because you want to talk lead generation and revenue targets, not algorithm updates and buzzwords.
SEO isn’t dead, it’s evolving
Different Faces of AI SEO
AI SEO
AI Search Engine Optimisation. SEO for AI platforms
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GEO
Generative Engine Optimisation. SEO for AI platforms
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AEO
Answer Engine Optimisation. SEO for AI platforms
One service, many names
From the industry that's overcomplicated everything over decades, comes 3 names for effectively the same service…
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Info Here
In essence, whilst all slightly different, the SEO industry is yet to settle on a final term for what is, in essence, SEO for AI platforms.
And whilst the principles and many of the inputs are the same – that SEO strategy you’ve been working on for the last 10 years isn’t enough anymore.
AI search is here. It’s growing. And it’s going to get better every day.
Your potential customers are asking AI every day for suggestions, comparisons and ratings. And if you’re not showing up, you’re being left behind.
Your SEO strategy isn't enough
Whilst we’re not making any bets, traditional search probably isn’t going anywhere for a while.
But the cost of inaction is potentially losing all your inbound online visibility to your competitors who are not sleeping on AI Search.
Allowing users to conduct deeper research and analysis of products and services, based on any number of unique criteria, AI allows searchers to go deeper.
Whereas before would-be customers were limited by “close enough” search terms, AI search can understand specific persona data, including age, gender, location, preferences, background, interests and so much more.
So what’s changing?
AI Search is getting bigger and better every day
52%
of businesses are using AI
40%
of Gen Z are using AI tools over Google
Zero click
answers have replaced billions of searches worldwide
Don't Take Our Word For It
Great communication, Alex and the Novus team are very knowledgeable and helped us with our SEO project.
Nina Cidylo
ZencoI was truly impressed by Novus' professionalism and warm, friendly approach. They clearly go above and beyond to ensure success. It's rare to find a team so knowledgeable and personable.
Hannah Cawthorn
MerakiI have been working with Novus since they started the business. That says it all! Great team, helpful, knowledgeable and supportive!!
Robin Sawyer
AvalancheFantastic experience with Novus Digital! Their SEO work has been brilliant, and I’ve already seen a noticeable increase in new clients coming in. The team is professional, knowledgeable, and delivers real results.
Charlotte Bond
The Blemish ClinicNovus' SEO work has generated significant extra sales, leading to us investing in expanding our hire fleet. Easy to work with and very responsive.
Nathan Gratton
HireforceGreat company with a friendly and very professional approach. We have seen our business turnover increase greatly.
Linda Carpenter
MiddaggsResponsive, proactive and great support. Clear, upfront and always solution-focused, they have become my favourite supplier.
Abbie Simmonds
House of FlagsNovus have done an amazing job to boost the profile and visibility of our website. Alex and the team are very friendly and knowledgeable, I would highly recommend them!
Samuel Cortis
SevenWorking with Novus for the last two years we've seen incredible results. They supply me with all the analytics I need and explain them with easy to understand reports.
Nathan Houghton
Mosaic BoardprintAlex has been so incredibly helpful in demystifying the jargon and methods around SEO.
Becca Heard
Heard LandscapesUnlike other agencies who see you as money, Novus will treat your business as if it is theirs own to make the SEO work hard. I could not recommend these guys any higher.
Matt Wrightson
Just GeekI've worked in digital marketing for years and finding excellent SEO providers has always been tough. I am so glad that Alex and his team were recommended to me, because the support he has provided has been awesome.
James Lyon
HR Marketing Box
Not Taking Action on AI Risks
Losing visibility
to AI-savvy competitors
Less brand control
in generative results
Losing traffic
as traditional search becomes less important
Don't Be Left Behind
Why Choose Novus?
SEO has always had a fairly bad rap. And with AI Search becoming a new frontier for SEOs, the cowboys, snake oil and gurus are all lined up to try and cajole you into giving you their money.
But who can you trust? The ones who talk a good game, or the ones who are quietly winning results for their clients, everyday? We’re the latter, by the way.
Why Ambitious Brands Choose Novus
At Novus, AI SEO isn’t a new service we’ve tacked on as a full service agency to try and stay relevant.Search is at the core of everything we do, and AI SEO is just another frontier we’re conquering every day for clients.
With average retention of 22 months (and growing) we don’t need to trap clients in 12 month contracts to keep them. Instead, all our contracts are either 30 or 60 days notice.
We focus on outcomes, not hours. We’ll spare you the agency horror stories, but we have plenty…
Your goals are our goals. You don’t care about the latest algorithm update or LSI, you care if we’re growing your revenue.
Everything is bespoke to your goals. If you have a budget, we’ll give you the best value for it. If you have a goal, we’ll find the best route to it. No cookie cutters here.
Reputation is everything. If we can’t do it, we’ll tell you before you part with your cash.
We’re not the cheapest. But you will get the best service and value for money of any agency.
Every client is important. Ever felt like your agency couldn’t care less about you? We pride ourselves on always going the extra mile.
When things get tough, we’re the first to get started. If something breaks, we’ll fix it. We’re the agency that gets things done, when everyone else wants to point fingers.
All core services managed in-house. Speak to the person managing your campaign when you need them.
SEO isn’t dead, but it’s changing fast. We’re always running our own experiments, testing and pushing for bigger and better results.
GEO and AI SEO isn’t easy. But it’s important that we don’t just do the bare minimum and call it a day. Results are everything.
Is AI SEO Right for Me?
Are people searching for what you do online?
Is your company as visible as it needs to be online?
Do you wish you had more inbound customers, rather than relying on Ads or cold outreach?
AI SEO is the key to all of the above questions.
In a world where traffic, attention and clicks are becoming increasingly difficult to win, organic search remains the highest ROI channel for most online businesses.
If you feel like your marketing is becoming more expensive and delivering worse results, now is the time to start thinking about AI SEO.
Is your company as visible as it needs to be online?
AI SEO is in it’s infancy and, just like the dawn of traditional SEO, there’s plenty of well meaning gurus waiting to take your money to test their ideas.
There’s also a resurgence of blackhat SEO, aimed at quickly winning AI search visibility, only for it to disappear overnight once platforms catch on. Which they will, and much faster than Google of yore.
Our approach to AI SEO is simple in principle, expert in delivery.
Remain at the forefront of developments. Evolve rapidly. Implement the evergreen.
Simple in Principle, Expert in Delivery
OUR RESULTS
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31x
RETURN ON SEO
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172%
SEO TRAFFIC GROWTH
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12x
YEAR ON YEAR GROWTH
Just how keywords rankings were the original currency of SEO, AI citations, or prompt visibility is the aim of AI SEO. That is, when a user inputs a given search prompt into their chosen platform, ensuring that your brand is the one recommended.
Many of the fundamentals of solid SEO apply in GEO, but their complexity, nuance and scale has been elevated.
From technical audits, prompt and AI persona analysis, content structuring and offsite brand awareness – we’re the expert team you need.
Novus is the Expert Team You Need
GEO – generative engine optimisation AI SEO – SEO for AI search AEO – answer engine optimisation AISO – AI search optimisation Different names for the same service. Whatever you want to call it, your brand needs to be visible on AI search.
Partly. But performing well on Google doesn’t guarantee AI visibility. Find a keyword you rank #1 for on traditional Google search, and run the same search in AI Mode. Does AI Mode recommend you at the top? Probably not. Whilst there’s a lot of overlap and we can play smart to get the best bang-for-buck across both channels, it’s not the same.
How much does SEO cost? We’re not the cheapest agency, or the most expensive. We balance cost efficiency against raw momentum in winning results. As with traditional SEO, you get out of it what you put in. Our average ROI is 13x. We can work to a set budget and deliver maximum impact, or if you have a goal, we can tell you how much it’ll cost to get there. But not both.
There’s a lot of overlap. Content still matters, your website’s load speed, still matters, your technical SEO and links still matter. But AI is much smarter than traditional Google search. And it’s getting smarter every day. And whilst many of the raw inputs are the same, it’s how AI interprets them that’s different. AI doesn’t just look at your website. It’s looking at your whole brand, from top to bottom. Not just what you say about yourself, but what others are saying about you, too.
It’s almost certain to happen at some point. Our best guess is once Google can monetise AI Mode as effectively as Google Search Ads, traditional search’s days will be numbered.
We’ve seen SEO “die” 100 times before, and we’ll see it die 100 more times, all whilst we continue to grow our client’s revenue… The platforms might change, but so long as people are searching for things to buy, there will be a place for SEO. It’s changing. As SEO’s we’re expected to keep on top of much more.
All our strategies are created bespoke, meaning no two campaigns are the same. However, most Novus campaigns will include most, if not all of the following (depending on what you need). Completely “done for you” AI SEO service An initial 3 month strategy sprint Optimised-for-AI content creation (core pages and blogs) High impact link building Offsite brand building Technical & speed optimisation Onsite optimisation UX & conversion improvement