Masterclip

When Masterclip came to us, they already had an established online presence and strong product line. They were already doing a lot of SEO right.

The challenge?

• Win and maintain the top positions for critical categories like “horse clippers” and “dog clippers.”

• Build out visibility across dozens of additional product types and breeds.

• Turn their website into a revenue-generating powerhouse that kept scaling year after year.

All completely managed for them, freeing their team to focus on the business itself.

Last 12 Months

1,222% ROI. +22% Organic Revenue, 198 Top 3 Rankings. 94 AI Citations.

As with any project, ROI was our top priority, meaning we didn’t want to sluggishly spend 3 months running audits and putting together strategies.

We had to put together a strategy that meant fast revenue growth, that would snowball over months and years.

For Masterclip, that meant:

• Expanding core category pages to dominate “horse clippers”, “dog clippers” and related terms.

• Updating our focus from Google focus to AI visibility.

• Developing individual “dog breed” pages, such as “Clippers for Labradoodles”, etc to capture specific customer buying intent.

• Creating hero content designed to earn high-authority links and build long-term trust.

• Fixed long standing technical SEO barriers that stopped Masterclip’s growth.

• Sustained, organic link building, growing offsite authority.

• Establishing over 100 citations, both generic and industry specific.

• Boosting average order value and conversion rate through light website optimisation.

This was a strategy made to win revenue, not awards.

The first 3 months were crucial to delivering maximum impact.

Whilst other agencies might focus on one small area at a time, at Novus, all departments launched simultaneously to deliver the fastest results.

Content, links, technical fixes, citations and conversion improvements all moved forward together with no silos and no wasted time.

• New category and dog-breed pages were researched, written, designed and put live.

• Blog and link attracting assets were researched, designed and built ahead of time.

• 404s, broken images and technical issues were fixed.

By the end of the first quarter, we’d already won new #1 rankings and seeing organic revenue growing.

After the initial 3 month of intense setup, Masterclip’s SEO continued to go from strength to strength over the next 3 years, with a rhythm of new ideas, including:

Regular content creation through link worthy hero pieces.

• Authority links built to reinforce Masterclip’s place as the leader in their industry.

• New internal links to strengthen new pages and create a web of authority.

• Ongoing technical SEO, keeping the site performing at its best.

Rankings grew, AI citations grew, traffic grew and, most importantly, revenue grew.

Masterclip won and continue to hold their #1 positions, with new growth year-on-year.