The Ultimate Guide to SEO Keyword Research In 2022
Regardless of Google algorithm updates and evolving SEO best practice, the one thing that has remained consistent in essence is keyword research.
Whilst we talk the talk about revenue and leads, without keywords, we’d struggle to do what we do. Therefore keywords are amongst the most important aspects of SEO and are used by every SEO professional in the world.
Moreover, with the way things are, we’re pretty certain that it will continue to assist online businesses in the pursuit of a higher search engine ranking for a long time to come.
Therefore, if you’re new to SEO and wish to increase your website’s ranking on search engines, then you need to learn everything about keyword research.
In this article, we will explore what keyword research is, how it works, its various aspects, and a step-by-step method to research keywords efficiently.
Now fasten your seatbelts and put your seats in their full upright position because we are going to take you for a ride into the incredible world of keyword research.
Keyword Research and SEO
While we spoke about SEO in our previous blog, today, we will talk about how keyword research works in sync with SEO to improve the rankings of a website.
SEO refers to everything that we do to ensure that our website appears at the top of the search results when a user types in a relevant keyword in the search bar.
“Relevant” is the keyword here. Of course, there are a whole lot of keywords available on the internet. However, you can’t use any of them randomly in your SEO strategy. Your research needs to be relevant and targeted.
While SEO involves the use of a number of concepts like images, alt tags, meta descriptions, et cetera, all of them are powered by relevant keyword research.
Therefore, if you wish to drive more organic traffic to your website, you require relevant keywords, which is exactly why you need to complete efficient keyword research.
Why is Keyword Research Important?
Keyword research helps you analyse the precise search terms that your target audience is searching for. Not only does it help you understand the consumer’s perspective, but it also helps you understand the way eCommerce is functioning in the current market.
All the information and data that you acquire from SEO keyword research can be used to empower your website’s content SEO. Additionally, it can also assist you in link building, local SEO, social media marketing and various other aspects of digital marketing.
In simple words, keyword research is essential because it is the best way to reach your target audience and acquire more organic traffic for your business.
Now that we’ve discovered the basics of keyword research and established its importance, it’s time to move on to the next phase.
In the next section of this blog, we will find out about the three most important aspects of SEO keyword research and how they help you optimise your website.
3 Things to Consider During Keyword Research
Following are the three major aspects that you should consider while conducting keyword research for your website:
A Step-by-Step Guide to SEO Keyword Research
As we’ve explored some of the most integral concepts of SEO keyword research, it’s time we put the knowledge to use and execute what we’ve learned.
However to execute any essential process efficiently, one needs a proper step-by-step plan. Therefore, we’ll now provide you with an ideal strategy that will help enhance the effectiveness of your keyword research process.
Top 4 Keyword Research Tools in 2022
You now know everything there is to know about keyword research, its intricate details and the best way to conduct it efficiently.
Now it’s time we take a look at the best keyword research tools that can make it easier for you to conduct your research and optimise your website for search engines.
- Google Keyword Planner
Well, of course, we start with the Google Keyword Planner. The best part about this free keyword research tool is that it’s literally Google helping you with research, which means it is completely reliable
The tool is actually created to help people who run Google Ads use the best possible keywords for their digital ads. However, you don’t necessarily have to run an ad campaign to be able to use the tool.
Although you might have to log in and put in your credit or debit card details, you don’t have to worry about your money going anywhere. You can simply log in and use this simple tool for free and get amazing insights into the best keywords for your website content.
Moreover, if you wish to launch PPC ads, this keyword can also help you analyse the highest bids on keywords and provide you with the best ones for your ads.
- Ahrefs Keyword Explorer
The Ahrefs keyword explorer is simply one of the most comprehensive and insightful keyword research tools on the market.
With extensive insights into every single keyword, you can not only use this tool for your own research but also for analysing your competitors.
While providing you with the best keyword ideas, the tool also helps you with location-based search volumes, FAQs and amazing backlink analysis.
This simply amazing keyword research tool comes in 4 subscription models namely lite, standard, advanced and agency, each based on your budget.
- Semrush Keyword Magic Tool
The Semrush Keyword Magic Tool is another comprehensive and unique keyword research tool that can help you in ways other tools cannot.
Not only does the tool provide you with the best keyword filters and accurate search volumes but also helps you find keywords that your competitors rank for.
Moreover, you will also get a list of industry-related longtail keywords that you can rank more easily.
Similar to Ahrefs, the keyword magic tools are available in 3 subscription models that come with a variety of features.
- Moz Keyword Explorer
The Moz keyword explorer is not an individual tool but a part of the overall SEO tool offered by Moz. This means that if you wish to use the tool, you will have to buy the entire SEO package.
However, the tool is absolutely worth the money it costs. Created by one of the best SEO software providers in the world, the tool provides a detailed insight into keywords.
With an efficient keyword analysis, unique and relevant keyword ideas, and a whole lot of other amazing features to boost your SEO keyword research, Moz Pro is a simply brilliant keyword research tool.
Also available in four subscription models, just like Ahrefs, the tool is available in monthly and annual billing options.
Get In Touch With Novus Digital For Effective, Result-Oriented SEO Services
While this is probably one of the most extensive guides on keyword research you will find on the internet, there’s a whole lot more to SEO and keywords when it comes to execution.
SEO and keyword research are tricky concepts that require years of experience and expertise to master.
Moreover, in order to truly obtain results, one requires the combined effort of SEO professionals, SEO content writers, web developers and so on.
Hence, if you’re new to this, we suggest outsourcing your website’s SEO to an exceptional SEO agency like Novus Digital.
We are an absolutely goal-oriented firm that has always delivered exceptional results to all our clients.
With years of experience, we assure you that we can enhance the online presence of your business and boost your conversion rates through the roof.
To learn more about our services, check out our homepage or call us at 0330 122 4882
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